So, What is WorkMate? What Does It Do?
What is WorkMate?
Workmate is more than a platform — it’s a social network for businesses.
A space where entrepreneurs, retailers, and brands:
Connect with like-minded businesses and customers.
Exchange ideas that inspire innovation.
Showcase products in a social feed designed for visibility.
Buy, sell, and collaborate in one place.
Every post, every interaction, every sale — fuels visibility and business growth.
How is Workmate different from a marketplace like Amazon or Facebook Marketplace?
Unlike marketplaces, WorkMate is community-first. Every product update, review, or purchase appears on a public feed, making visibility organic. Plus, each premium partner has their own AI-powered salesbot.
How is Workmate different from social media platforms like Facebook or Instagram?
Social media is built for entertainment, not sales. Ads there compete with memes and celebrity gossip. Workmate is designed solely for products and customers — meaning your items are always center stage.
Who are Workmate’s users?
Everyday shoppers across Africa who want trusted local and international brands. Our users actively browse to discover and buy.
Why should I list with Workmate if I already sell offline?
Customers are spending more time online, and visibility there determines sales. Workmate extends your store to thousands of potential buyers without you having to build your own digital shop.
Why is visibility important?
Customers buy what they see often. African businesses spend millions yearly on ads — but once ads stop, visibility vanishes. WorkMate makes visibility constant.